Privacy Policy

1. Introduction

At Desi Girl Couture (“Company”, “we”, “us”, or “our”), we value and respect your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you access or use our website (“Website”).

By using our Website, you (“you”, “your”, or “user”) agree to the terms outlined in this Privacy Policy. If you are accessing the Website on behalf of a business or legal entity, these terms also apply to that entity.

This policy is designed to help you understand:

The types of information we collect
Why we collect it
How we use and protect it
Our practices regarding sharing or disclosure

All terms used but not defined here shall have the meanings assigned under the Information Technology Act, 2000 and applicable rules, including the SPDI Rules.

2. Information We Collect

We may collect two types of information:

2.1 Personal Information

This includes information that can identify you, such as:

Name, username, and password
Contact details (email, phone number, address)
Date of birth and gender
Purchase and transaction history
Payment details (such as card or bank information)
IP address and device-related identifiers
Any additional information you provide during registration or use

This information may be collected when you:

Make a purchase
Contact customer support
Participate in surveys or promotions
Submit reviews or feedback

We may also receive information from third-party platforms (such as social media) when you connect or interact with us through those services.

You confirm that all information provided is accurate, current, and shared with proper consent.

2.2 Non-Personal Information

We may also collect data that does not directly identify you, such as:

Browser type and device details
IP address and general location
Website usage behavior (pages visited, time spent, etc.)
Internet service provider details

This data is collected through technologies like cookies and server logs to improve user experience.

3. How We Use Your Information

We use your information to:

Provide and improve our services
Process orders and transactions
Communicate with you regarding orders, updates, and support
Personalize your shopping experience
Send promotional offers, newsletters, and surveys
Analyze website performance and user behavior
Ensure website security and prevent misuse
Comply with legal obligations

We do not sell or rent your Personal Information to third parties.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Recognize your device and preferences
Improve website functionality
Analyze traffic and usage patterns

You can control or disable cookies through your browser settings. However, some features of the Website may not function properly without them.

5. Advertising

We may work with third-party advertising partners to display relevant ads. These partners may use non-personal, aggregated data to show advertisements tailored to user interests. Your Personal Information is not shared for advertising purposes.

6. Third-Party Links

Our Website may contain links to third-party websites (such as payment gateways or social media platforms). We are not responsible for their privacy practices, and we encourage you to review their policies before sharing any information.

7. Disclosure of Information

We may disclose your Personal Information:

To comply with legal obligations or government requests
To enforce our terms and policies
To protect our rights, users, or the public

Such disclosures are made only when necessary and in good faith.

8. Data Security

We implement reasonable security measures to protect your information. While we strive to safeguard your data, no system is completely secure, and you acknowledge the inherent risks of sharing information online.

We may also use third-party service providers for data storage, who are required to follow appropriate security standards.

In case of a data breach, we will notify you promptly as required by applicable law.

9. Your Rights

You have the right to:

Access, update, or correct your Personal Information
Withdraw consent at any time by contacting us
Opt out of marketing communications

Please note that withdrawing consent may limit your access to certain services.

10. Important Disclaimer

While we take strong precautions to protect your data, we advise you to remain cautious when sharing information with unknown parties claiming association with us. We are not responsible for any loss arising from such interactions.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Continued use of the Website after updates implies your acceptance of the revised policy.

12. Business Transfers

In the event of a merger, acquisition, or restructuring, your information may be transferred to the new entity, which will continue to follow this Privacy Policy.

13. Contact & Grievance Redressal

If you have any concerns, questions, or requests regarding this Privacy Policy, please contact us at:

Email: support@desigirlcouture.com